Modernizing an Aviation Brand

Branding.Aero sought to refresh its brand identity to remain relevant in the rapidly evolving aviation industry. The challenge was to create a modern visual system that could effectively communicate the company’s unique, sensory-driven approach to branding while maintaining a fresh and forward-thinking aesthetic.

My Solution

I worked with the Branding.Aero team to develop a new brand identity. The goal was to select a direction that would propel the company into the future. The final design was a comprehensive visual system created for a wide range of applications, including print, digital, and out-of-home materials, helping the brand connect with its audience at every touchpoint.