A Brand Rooted in the Pacific Coast

The founders of Eureka Goods wanted to launch an e-commerce website for travel and outdoor goods, but needed a unique brand identity to stand out. They needed a brand that felt both modern and authentic, reflecting the Pacific Coast while building a strong foundation for future growth.

My Solution

I developed the full brand identity, including its name, visual guidelines, and an e-commerce platform. The name “Eureka Goods” was chosen for its double meaning—”I have found it”—and as a nod to Eureka, California.

The brand’s aesthetic was a mix of modern and rustic, designed to evoke the essence of the region. The website I created included a blog and a social media component that showcased user-generated content. I also designed much of the initial merchandise, ensuring a cohesive and authentic feel from day one.