Driving Sales with Strategic Design

Atlas Networks, an underdog Internet Service Provider in Seattle, faced a significant challenge in 2020: a loss of business momentum. When I joined as the Creative Services and Marketing Manager in 2022, the sales team was struggling with generic materials that weren’t generating results.

My mission was to develop campaigns and materials that would build brand awareness and drive revenue.

The Solution

I designed a series of half-sheet cards for the sales team, customizing them with unique imagery that represents local Seattle neighborhoods, such as Capitol Hill and the Waterfront. The copy was crafted to be friendly and inviting, avoiding a generic sales pitch tone.

The Result

These new materials immediately distinguished Atlas Networks from its competitors, leading to a significant increase of over 30% in inquiries and overall sales for the team.