In Seattle, Washington, there’s a scrappy, smaller Internet Service Provider called Atlas Networks. They are the underdog when it comes to their competitors throughout the region. Having started in 2008, when the game was still being developed, they were able to act quickly and move efficiently due to their small size.

CHALLENGE

In 2020, the world faced significant challenges, and Atlas Network was notably affected. The company lost much of its momentum because most of its business relied on in-home installations, which were disrupted during that time, as many businesses relocated from the Seattle area.

I joined Atlas as the Creative Services and Marketing Manager on a contract basis in early 2022. I quickly began developing concepts and campaigns aimed at enhancing brand awareness for both commercial and residential installations, ultimately driving revenue growth.

SOLUTION

The Reasons Campaign was one of the campaigns that I launched. It featured a range of media, including print and digital advertisements, social media posts, website enhancements, and other promotional materials. The goal of the campaign was to emphasize the similarities between the services offered by Atlas Networks and well-known Seattle terms, concepts, locations, and more.