Lisa Mark is an entrepreneur in the Seattle region, launching a new consulting business to identify new opportunities and deliver refined services to select small businesses.

CHALLENGES

Like many small businesses and new start-ups, it can be an uphill battle to get your brand in the faces of the individuals who would potentially become new clients. While there are significant financial risks, the reward is a profit that fulfills a niche market. Additionally, the client wanted a more vague brand to allow for upward growth in multiple areas.

SOLUTION

Since Lisa Mark is based in Seattle, and considering the characteristics of the Pacific Northwest, I designed a brand and logo that reflects the essence of the region. I created an avant-garde representation of a city skyline using the letters “L” and “M.” While it may suggest the Seattle skyline, specific well-known landmarks cannot be included in a brand where they would be prominently featured.

The geometric pattern symbolizes the technological aspects of the region, while the color palette includes tones commonly found in the area. The blues represent Puget Sound, the greens reflect the lush surroundings, and the oranges capture the vibrant hues of the striking sunrises and sunsets.