California Libraries Learn (CALL) provides continuing education and professional development for California library staff. CALL is a collaborative project of the California Library Association and the California State Library. It is supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.

CHALLENGE

California Libraries Learn aimed to establish a brand that clearly distinguishes itself from the California State Library and the California Library Association. Their goal was to highlight that they are a separate service with a unique team dedicated to providing additional and distinct resources to librarians across the state.

SOLUTION

I aimed to develop a versatile brand because it wasn’t yet decided where the elements would be used. I chose a clean, professional vibe that could be dressed up or down depending on the setting.

The primary typeface for California Libraries Learn, Inter, was selected for its modern, sophisticated look and ease of readability for both headlines and smaller text.

The color palette I created reflects various tones found throughout the state, including primary colors of Ocean Blue, Foggy Grey, and Sunset Orange. The secondary palette includes Vineyard Purple, Sunset Red, Golden State Yellow, Pine Green, and Sonic Silver.