Crafting a Unique Brand Identity

California Libraries Learn (CALL) needed to stand on its own. As a collaborative project of two major organizations, the California State Library and the California Library Association, CALL faced the challenge of building a distinct brand identity that would resonate as an independent and unique service. The goal was to make it clear that CALL provides its own set of resources and support for California library staff.

My Solution

I designed a comprehensive brand system that was both versatile and professional in appearance. The core of the identity was built around the Inter typeface, a modern and highly readable font, and a color palette inspired by California’s natural landscape.

Using colors like Ocean Blue, Foggy Grey, and Sunset Orange as a foundation, I created a visual language that felt both sophisticated and rooted in the state it serves. The final brand identity successfully communicates a unique and professional feel that sets CALL apart.