A Modern Identity for a Timeless Brand

WSD is a boutique interior design firm with a 20-year reputation for timeless elegance. The firm was launching a new, trendier division, Studio WSD, and needed a brand identity that would appeal to a new audience while still honoring the parent company’s legacy.

My Solution

As a long-time partner to WSD, I was tasked with creating the brand identity for Studio WSD. I designed a new logo and a viewbook to showcase its work. The solution was to develop a brand that felt fresh and current, balancing the firm’s established reputation with a new, more modern aesthetic. The final viewbook captures the essence of Studio WSD’s interiors—spaces where elegance meets edge—and positions the new division for success.