Connecting a Brand to Its City

Atlas Networks, a smaller Internet Service Provider in Seattle, needed to regain momentum in a competitive market. The company faced the challenge of re-engaging the local community and rebuilding brand awareness after a difficult period.

My Solution

To solve this, I developed and launched the “Reasons” Campaign. The concept was simple: to show the community why Atlas Networks was the right choice by connecting its services to the city’s unique culture.

I created a suite of materials across print, digital, and social media that used familiar Seattle themes and locations. By linking the brand to things the city loves, the campaign effectively positioned Atlas Networks as a local and reliable choice, helping them reconnect with their audience and drive new business.